Audi earns top honours in 2018 ALG Canadian Residual Value Awards


Audi brand dominates premium sector for resale value 

Audi has been named best Premium Brand in ALG's 2018 Canadian Residual Value Awards (RVA), an important benchmark used for forecasting future vehicle values by auto industry professions. 

Now in its 10th year, ALG's RVA projects future values of new models from 26 separate market segments, ranging from "Alt-fuel" to "Fullsize Commercial Van" and everything in between. There are many ways to measure value, although within the car industry the difference between the initial price paid for a new vehicle and its resale value after three or four years is a key parameter. ALG uses the average ownership duration of four years to determine mainstream volume brand values and three years for premium brands, with the result of the latter showing Audi right at the top of its sector. 


"Depreciation is the single biggest cost of vehicle ownership, and informed consumers understand the importance of resale value when making their purchase decision," said Eric Lyman, vice president of ALG. "The ALG Residual Value Award is a meaningful achievement in the hyper-competitive automotive landscape. Residual values are a key indicator for the market success of a vehicle, factoring in quality, product execution and brand desirability as primary drivers of ALG's forecast."



Audi A5, A7, Q5 and Q7 named best resale value in their respective segments 

Audi, which has experienced a dramatic upsurge in new vehicle sales in recent years, achieved four category wins including the A5 sports-luxury coupe and convertible in the "Premium Midsize" class, the A7 four-door coupe in the "Premium Fullsize" segment, the Q5 SUV in the "Premium Compact Utility" segment, and the Q7 SUV in the "Premium Midsize Utility 3rd Row Seating" category. 

"Audi has emerged in recent years as a contender in the luxury space against top European rivals, finding success with new product entries in the utility space and emphasizing innovative technologies that have resonated well with luxury consumers," stated an ALG press release. 


For learn more about the new A5, A7, Q5, Q7 or any one of our high quality, high value Audi models, contact Audi Downtown Vancouver by phone at 877-883-1182, or drop by our showroom at Burrard and 2nd Avenue.

Story credits: Trevor Hofmann, Canadian Auto Press 
Photo credits: Audi 
Copyright: Canadian Auto Press Inc.